How to deliver a strong value proposition in a post-RDR world
A compelling value proposition will undoubtedly benefit independent brokers in an RDR world, and the better the match between a value proposition and client selection or segmentation, the more competitive a broker is likely to be. Jacques Coetzer, general manager of Sanlam Broker Distribution, offers tips on how to go about delivering such a value proposition and linking it to your business model.