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Marketing Through a Recession - Part 3 - Reasons to invest in digital marketing strategies and infrastructure

06 May 2020 Andrew Ludwig, andrew@blackonyx.co.za

In summarizing parts 1-3, with the ability to segment and identify your exact audience, you can design bespoke messages with the most appropriate content and deliver it frequently, professionally and digitally. This same message and content can evolve and adapt way faster in the digital marketing environment because it’s measurable, therefore giving you the best ROI. 

Video is hands down the most popular format to deliver your message and grow your brand while you focus on your immediate roles and responsibilities. The digital tools available to us today allow for cost-effective content production, quick turnaround times and exponential distribution across the web and social media, mostly thanks to the smartphone. 

  1. Digital marketing is the most appropriate channel during a recession
  2. Re-marketing can retain more customers during a recession
  3. Online marketing is measurable
  4. Digital marketing keeps your brand awareness … during the most difficult economic crisis
  5. Digital marketing can improve the perception of brand strength during recessions 

As marketing teams are downsized, the need to engage with your existing clients is more important and significantly cheaper than sourcing new ones. A carefully curated digital strategy is easily available when you consider content (video and PR), distribution channels (web, social media and email marketing) and technology to measure the impact. 

Click HERE for Part 3 (5-minute read) or click HERE for the full article

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