JSE expands company training services to create JSE Training Academy

09 September 2016 JSE

The JSE has expanded is company training services to make it easier for companies to meet the exchange’s listing requirements and draw even more value from listing.

The new JSE Training Academy provides both listed and unlisted companies with various training services to prepare them to list, help them to meet the continuous obligations associated with being a listed company and manage media and investor relations to their best advantage. 

“The regulatory and investment environment is ever evolving and it is crucial for both listed and unlisted companies to know not only which information they are expected to present to the market, but also how to present it effectively. This can allow them to build a compelling investment case for their business and turn the regulatory requirements they adhere to into a strategic advantage,” says Carol Crozier, Company Services Manager at the JSE. 

Crozier says the JSE Training Academy provides the exchange with a platform for increased engagement with its customers, while companies can access the information they need directly from the JSE. “We actively and regularly engage clients about their needs and update courses on our programme to reflect the changing landscape of the investment sector.” 

The courses on offer are designed to educate companies about important issues such as listing requirements, understanding how analysts and investors view financial statements and SENS announcements, how to enhance your company’s profile through the use of both traditional and social made and driving corporate ethics. Some of the courses currently on offer include: 

  • A comprehensive overview of the JSE listings requirements
  • JSE regulation of transactions (acquisitions and disposals)
  • How to go about listing on the JSE
  • How and why to list debt securities on the JSE
  • The ABC of investor relations
  • How to develop a compelling investment case for your company
  • Understanding how analysts and investors use financial statements
  • Investor Relations and the Chief Financial Officer
  • Managing a social media crisis in South Africa
  • Customised media relations

The JSE Training Academy has already trained over 40 companies, including some of the companies included in the JSE Top40 Index. Crozier says the JSE also aims to partner with other stock exchanges to facilitate training across the African continent. “There is a growing need among African exchanges to educate their issuers on listing and continuing obligations, as well as to provide them with the necessary tools to raise more capital, for example through structured products and debt. We believe these partnerships will go a long way to ensure that listed companies are compliant and can also help encourage even more African companies to list.” 

Companies that take part in the JSE Training Academy programmes get Continuing Professional Development (CPD) points through the Financial Planning Institute of South Africa. They also have the assurance associated with receiving training from a trusted and credible institution record, which has been continuously recognised by the World Economic Forum (WEF) as one of the best-regulated stock exchanges in the world. 

Some comments from trainees include: 

“It was extremely valuable attaining a chief financial officer’s view of the investment relations role and its potential benefits. It will help me in my relationship with my chief financial officer and it will also improve my service to investors.” 

“I am new to investor relations and struggled to find information on the subject. This course was extremely helpful and helped me realise the role and magnitude investment relations plays.”

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